Nov25

Rattan industry news

Christmas is almost upon us and we thought it time to reflect on last season. The internet proved to be a strong marketing tool for all of us in the industry. It is also a place where wild claims and down right falsehoods are promulgated.

In 2011 a new supplier hit the internet claiming 100 years in the industry(a bit rich when they had 2 months experience). Sure they didn't say what industry exactly but the inference was clear. To cut a long story short they were short on the truth and long on claims. Eights months on they are out of the retail business. Why? Many reasons. They thought they could copy our format, claim to be experts and the public would flock. I personally inspected their furniture at the earls court show. It was terribly woven. This was furniture on display! It showing large gaps, frame exposed, missing paint from the frame (you shouldn't even see the frame). They were very good at using quality materials but their weavers were low end and unskilled. They are still showing photo's on their site which show very poor workmanship. The irony is their USP is that they sell a premium product. They proudly display these images and they are quite poor-they cant spot it. 

What is our point? Believe nothing you read on the internet. Go and inspect what you are buying. Talk to the vendor and gauge for yourself whether they know their onions. There is a lot more to quality rattan furniture than simply using decent raw materials.

In New Zealand we pioneered the use of marine grade stainless steel in our Modular feet. On an average furniture piece there is 1500g of stainless steel which has been integrated into certain parts of the furniture. It is a substantial and costly choice of raw material. So when a competitor also claims to use these materials but it transpires the stainless steel is limited to a few screws we do have a bit of a chuckle. They think the public are stupid. Our customers ask a lot of questions and when they turn up at our showroom they have read much of our site content. 

At iola we are used to other vendors misappropriating our ideas. They can go right ahead as we know they will never replicate our quality, our design or our workmanship. It amazes me how many sellers there are on the internet selling some pretty rotten furniture. Most of them also sell on Ebay. Not everyone can afford better quality furniture. There is nothing wrong with that. But to call it the best made product on the market is laughable.

iola is a rattan furniture specialist catering for discerning buyers. Our furniture is exceptional. We have not come across any other retailer in the UK selling a product equal to ours. In New Zealand we are the market leaders in retail and commercial woven furniture. There is a very good reason why this is. We are passionate about what we do and we are rattan rattan furniture experts.

 

Nov16

iola supplies Sofitel Fiji Resort & Spa

We are proud to announce that the Sofitel Resort & Spa, Fiji's most exclusive hotel have chosen iola furniture for their extensive renovation project. Hotel management approached us with a high specification being German fibre and top end marine fabrics, reticulated foam and a commercial quality frame. As all of our furniture sold in the commercial and retail markets conform to this specification, it was the perfect match. iola is proud to help the Sofitel maintain its number one position in the Fiji hotel market.

If you are looking for a furniture supplier with experience delivering on discerning client commercial projects please get in touch today.

 

If you would like to know  more about the Sofitel, please click here

Nov16

Make a Design Statement with iola's White Garden Furniture Collection

White garden furniture has never been more in vogue. When it comes to outdoor furniture trends, white garden furniture is very much the new black. The white garden furniture look really took off in 2011 and this outdoor style statement is set to continue well into 2012. Here at iola we love the look so much that we have been working on our stunning white garden furniture designs so that we can offer you the most beautiful white rattan creations in our speciality Rehau rattan fibres.

The beauty of our high-quality, advanced rattan is that, even in white garden furniture designs, it does not tarnish, warp, rot or lose its looks in wind, rain or sun. All year round the iola blend of industry-leading materials and the very best hand-weaving ensures that the white garden furniture we create looks immaculate and absolutely gorgeous.

We love the way that white garden furniture looks in a huge range of environments. Whether your outdoor area is sleek and minimalist or a verdant jungle paradise, white garden furniture adds a truly sophisticated designer edge.

Excitingly, our entire rattan furniture collection is now available in our signature White Wash rattan fibre. This white garden furniture option has been snapped up by style-conscious customers and garden designers both in the UK and across Australasia. No other vendor in the UK supplies a greater range of premium white garden furniture and, if you have any unique requirements, we can even create bespoke white garden furniture especially for you.

Our white garden furniture collection has been especially popular with leading hotels and businesses. The striking, clean, minimalist look of white garden furniture gives hotels, bars, restaurants and other businesses a real style edge which impresses and entices clientèle. If you are interested in using our white garden furniture to help you stand out from the competition you may be pleased to know that all of our white garden furniture can be supplied on a contract basis.

To view our white garden furniture collection please explore the rest of the iola site or order a catalogue today. Alternatively, if you would like to speak to a member of our team regarding your white garden furniture requirements please call 01483 277 266  today.

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